Cookie Policy

Last updated: 07.07.2026

1. Introduction

This Cookie Policy is intended to inform you about how Creative Digital Tower EOOD, owner of the online store EX (https://ex-fashion.com), uses cookies and similar technologies when you visit our website.

We respect your privacy and use cookies only in accordance with applicable legislation, including:

Regulation (EU) 2016/679 (GDPR);
Directive 2002/58/EC (ePrivacy Directive);
the Personal Data Protection Act;
the Electronic Commerce Act;
other applicable legislation.

By using our website, you can accept, reject or customise the use of certain categories of cookies via our consent management banner.

2. What are cookies?

Cookies are small text files stored on your device (computer, phone, tablet, etc.) when you visit a website.

They enable the website to recognise your device and store certain information for a specific period of time.

Cookies may contain or generate identifiers which, alone or in combination with other information, can be associated with a specific user or device.

3. Why do we use cookies?

We use cookies to:

ensure the website functions properly;
save the contents of your shopping cart;
remember your preferences;
improve the website's speed and security;
analyse website usage;
measure advertising effectiveness;
personalise content;
show more relevant adverts;
improve the user experience.

Optional cookies, including analytics, marketing and other cookies for which consent is required, are activated only after you make a choice via the consent management banner.

4. Types of cookies we use

4.1. Strictly necessary cookies

These cookies are necessary for the website to function properly.

Without them, it is not possible to use essential features such as:

account login;
shopping cart;
payment;
security;
session management;
saving selected settings.

These cookies cannot be disabled through our website.

4.2. Functional cookies

These cookies enable:

remembering your preferred language;
preferred currency;
preferred settings;
content personalisation;
improving the user experience.

If you disable them, some features may not work optimally.

4.3. Analytics cookies

These cookies help us understand how visitors use the website.

They enable us to analyse:

the number of visits;
the most visited pages;
time spent on the website;
traffic sources;
user behaviour.

This information is used for statistical and analytical purposes, to measure effectiveness, and to improve the website and user experience.

4.4. Marketing and advertising cookies

These cookies are used to:

measure the effectiveness of advertising campaigns;
remarketing;
personalised advertising;
limit the frequency with which adverts are shown;
measure conversions;
display relevant content.

These cookies are activated only after you have given your consent.

5. Technologies and providers associated with cookies and similar technologies

Our website uses the following services:

Shopify

We use the Shopify platform to operate our online store.

Shopify uses strictly necessary and functional cookies required for:

the shopping cart;
payments;
account login;
security;
processing orders.

Google Analytics 4

We use Google Analytics 4 for:

analysing website traffic;
analysing behaviour;
improving the website;
measuring effectiveness.

Google Ads

We use Google Ads for:

measuring advertising campaigns;
remarketing;
measuring conversions.

Meta Pixel

We use Meta Pixel for:

analysing adverts on Facebook and Instagram;
measuring conversions;
remarketing.

TikTok Pixel

We use TikTok Pixel for:

analysing advertising campaigns;
measuring results;
personalised advertising.

RELEVA

We use the RELEVA platform for:

sending marketing messages;
personalising communications;
analysing the effectiveness of email campaigns.

Shopify Email

We may use Shopify Email for:

marketing newsletters;
information about new products and collections;
promotional campaigns;
other marketing messages where there is an appropriate legal basis.

6. Managing cookies

When you first visit the website, you will be shown a consent management banner.

You can:

accept all cookies;
reject optional cookies;
customise your preferences.

You can change your choice at any time through the cookie banner settings..

7. Managing cookies through your browser

Most internet browsers allow you to manage cookies through their settings.

You can:

block all cookies;
delete existing cookies;
receive a notification when new cookies are placed.

Please note that restricting certain cookies may cause the website to malfunction.

8. Storage period

Cookies may be:

Session cookies

Automatically deleted when you close your browser.

Persistent cookies

Remain on your device for a specific period or until deleted by the user.

9. Third-party cookies

Our website may use third-party services that place their own cookies.

These may include:

Google;
Meta;
TikTok;
Shopify;
RELEVA.

When we use third-party technologies, the relevant providers may process information as data processors and/or independent data controllers, depending on the specific service. Further information is available in the privacy policies of the relevant providers.